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AD PERSONAM

Co-Funded by the European Commission under the "Intelligent Energy for Europe“programme.

Duration: October 2008 - September 2010
Leader: City of Modena (Italy), plus six partner cities.
Partners:
Albacete (Spain) Funchal (Portugal), Baia Mare (Romania), Lancaster (United Kingdom), Heraklion (Greece), Besançons (France)

Albacete City Council participates in this European project, through the BIC Albacete (European Business and Innovation Centre) and the municipal public transport company (SuBus).
Main information:
  • Encourage use of local public transport (TPL)
  • Sent of 50,000 letters informing about the project
  • Main tool: Albacete travel planner
  • Direct Marketing to 1000 citizens (custom itinerary)
  • Complete services related to TPL (GPS = schedule / route= planner)
  • To promote Albacete image as a sustainable city

Specific objectives of the project:

  • Encourage the use of local public transport (LPT), in medium-sized European cities (less than 200.000 inhabitants) taking into account that it’s in a secondary position regarding the use of private vehicles.
  • To increase the number of citizens who use the LPT, from home to workplace and vice versa.
  • To reduce the number of on road cars, in the route cited above.
  • To assess the sustainability and the effectiveness of a direct marketing program with the intention of persuading citizens to change their travel behaviour not through a traditional advertising campaign (generic) but through a customized campaign.
  • To define the kind of LPT user.
  • To increase the public information regarding LPT opportunities.
  • To disseminate direct marketing campaigns in the seven European cities involved in the project.
  • To promote the individual use of travel planner as an important information tool.

Activities description:
  • There will be an identification of the areas of intervention and the target citizen groups. In the first stage there will be a massive mailing of 50,000 letters informing about the project and its advantages. After that, it will be identified the specific group of 1.000 citizens who will be the direct marketing campaign target.
  • The direct marketing campaign will be based on customized travel plans, to be produced through the purchase of software designed for that purpose.
  • Dissemination of the project through a global communication strategy in the seven cities of the project.

Expected Results
  • Development and implementation of a direct marketing campaign about the use of the LPT in 7 European cities, involving 7,000 citizens.
  • Change the mobility habits of medium-sized cities European citizens, getting at least the 50% of the target group (3,500 people) use the bus instead the car to travel from home to workplace and vice versa .
  • The increase the knowledge of citizens on local public transport in the pilot cities. Result of this, is that at least the 82.5% of the target group of citizens (5.775 people) would be informed about the offered opportunities by the LPT tools, through the development of direct marketing campaign.
  • Individual travel plans promotion, as an important tool for the promotion of LPT, with at least 3,000 consults per day in each pilot city, one year after the implementation of the project.
  • Participation in direct marketing campaigns of, at least, 40 European local authorities and public transport agencies, together with the other Ad Personam partners.
For more information, please visit:
http://www.marketingpublictransport.eu/

INvolving People for Universal Towns (INPUT)

The European Business and Innovation Centre (BIC Albacete) has been developing since 2007 the INPUT European project, co-financed by the European Union under the Leonardo Da Vinci. The project finishes in December 2009 and in the same collaborated, along with BIC Albacete, the University of Pisa and Florence in Italy, the Italian disabled Association, the Local Development Centre and Integration of Youth in Paris, the BIC Kaunas in Lithuania and the Local Development Agency in Buñol.

The objective of this project is to help actors involved in urban planning to create more accessible cities. Another aim is to achieve more open cities and promote with that the inclusion of persons with disabilities, permanent or temporary, increasing their quality of life.

In Albacete, Albacete BIC has actively collaborated with the city of Albacete, COCEMFE, ONCE and AFAEPS. The objective of this collaboration was a study of the state of the accessibility at the local level, thanks to the information provided by the operators directly involved in the matter. In conclusion, Albacete is a city where the accessibility is very present, but, logically, there are still considerable aspects to improve.

The final result of the project is a list of measures as a basis for the design of the cities, which take into account the disabilities of everybody. In addition, to work in the line with other 'non material' aspects, like the coordination among the town-planning official responsible, disabled associations and others involved in the matter.

To achieve the accessibility guide and to have more information about the project, we invite you to contact us:
http://www.inputproject.eu/index.php?page=home_en




INTEBRE PROJECT

Foundation European Centre of Enterprises and Innovation of Albacete (Albacete BIC) is developing the project INTEBRE, funded by the European Union, which aims to introduce and promote e-commerce among SMEs in the Region Czech Highlands.

INTEBRE is the result of work done in the e-marketing, successfully implemented at regional and national levels, and that good results have been exported to repeat among the successful Czech companies Castilla La Mancha.

The project was developed by BIC Albacete in collaboration with two organizations Vysocina, who will be responsible to adapt the technology to the circumstances and characteristics of SMEs.

Results INTEBRE is the e-commerce platform [www.e-comercia.cz] (http://www.e-comercia.cz), which will enable SMEs in the Czech Republic enter the e-business as a new sales channel for their products.

For more information, please visit:
http://www.e-comercia.cz/


Fundación CEEI Albacete | Parque Empresarial Campollano Avda 4ª nº 3 | Telf. 967 61 60 00 - Email: ceei@ceeialbacete.com | Aviso Legal | Créditos